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Bread & Butter Content

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Customer-Focused Content Marketing

Customer-Focused Content MarketingCustomer-Focused Content MarketingCustomer-Focused Content Marketing

Building trust | Delivering value

Say Hello

Customer-Focused Content Marketing

Customer-Focused Content MarketingCustomer-Focused Content MarketingCustomer-Focused Content Marketing

Building trust | Delivering value

Say Hello

About

From developing database in London to marketing content in Singapore

My Journey

In 2001, I arrived in Singapore as a trailing spouse from London, where I developed databases for food scientists and civil servants. With time on my hands, I taught myself HTML and JavaScript, and built websites. It was how I discovered my knack for crafting words and fell into the world of advertising. Today, I am a freelance copywriter and content writer. And still here in Singapore.

Copywriting, editing, proofreading, marketing content, LinkedIn profiles, and more

My Experience

Since leaving the UK Civil Service, I have worked for some great ad agencies, including TBWA, Saatchi & Saatchi, and Ogilvy & Mather. And on some major accounts, including adidas, AIA, Beck’s, IBM, Lexus, Resorts World Sentosa, Singapore Airlines, Standard Chartered, and Vivo City. More recently, I was in-house at Lenovo where my IT know-how and copywriting skills came in handy.

Words are my bread and butter,  enabling me to earn a crust. Let me use them to tell your story.

My Skills

Creating clear, engaging, and customer-focused content⁠. This includes everything from tweets to annual reports, brochures to newspaper ads, inflight menus to radio spots, emails to case studies, and articles to company websites (including SEO optimization). And more.

Endorsements

Chau McCullough, Director, Global Web Content, Lenovo

"An asset to any organization requiring customer-focused, engaging content." 

Steve Aston, Chief Network Officer, GetCraft

"Understands instantly what is required and will deliver great work on time."

Alex Daniel, MD, DTV Group - AsiaPacific

"Able to turn reams of dry, technical information into very clear and compelling copy."

Paul Russell, Film Director, Creative, Writer

"Intelligent, articulate and creative, with a strong capability for lateral thinking ." 

Rick Runyan, Web Content Writer, Lenovo

"A versatile writer with a nuanced sense of audience ." 

Blog

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