Since leaving the UK Civil Service, I have worked for some great ad agencies, including TBWA, Saatchi & Saatchi, and Ogilvy & Mather. And on some major accounts, including adidas, AIA, Beck’s, IBM, Lexus, Resorts World Sentosa, Singapore Airlines, Standard Chartered, and Vivo City. More recently, I was in-house at Lenovo where my IT know-how and copywriting skills came in handy.
Creating clear, engaging, and customer-focused content. This includes everything from tweets to annual reports, brochures to newspaper ads, inflight menus to radio spots, emails to case studies, and articles to company websites (including SEO optimization). And more.
"An asset to any organization requiring customer-focused, engaging content."
"Understands instantly what is required and will deliver great work on time."
"Able to turn reams of dry, technical information into very clear and compelling copy."
"Intelligent, articulate and creative, with a strong capability for lateral thinking ."
"A versatile writer with a nuanced sense of audience ."
Slices of everyday life
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