About
My Journey
In 2001, I arrived in Singapore as a trailing spouse from London, where I developed databases for food scientists and civil servants. With time on my hands, I taught myself HTML and JavaScript, and built websites. It was how I discovered my knack for crafting words and fell into the world of advertising. Today, I am a freelance copywriter and content writer. And still here in Singapore.
My Experience
Since leaving the UK Civil Service, I have worked for some great ad agencies, including TBWA, Saatchi & Saatchi, and Ogilvy & Mather. And on some major accounts, including adidas, AIA, Beck’s, IBM, Lexus, Resorts World Sentosa, Singapore Airlines, Standard Chartered, and Vivo City. More recently, I was in-house at Lenovo where my IT know-how and copywriting skills came in handy.
My Skills
Creating clear, engaging, and customer-focused content. This includes everything from tweets to annual reports, brochures to newspaper ads, inflight menus to radio spots, emails to case studies, and articles to company websites (including SEO optimization). And more.